How to Win

“How to WIN business (without pushing your methodology on customers)” What do sales trainers and coaches give to sales people during sales skills training courses? A lot! We can probably agree that among the learning points we trainers pass on to you sales people are...

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I was talking to a friend recently who described two experiences where her friends had been exposed to NLP. Both people met alleged 'NLP practitioners' who left them feeling 'harassed, pressured and definitely invaded in some way' unfortunately this is a story I have...

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Commodity Hell or Value Heaven

The professional buyers of today are more knowledgeable about your market than sales people often are. Buyers know about your offer, like you, but they also know what your competitors are offering, because that is their job to know. Unfortunately, many sales people...

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